Holding was the way for you to earn because short term investment was not recommendable due to the fluctuation of value so that is why you read from the senior to higher rank that the best strategy to earn was long term or holding coins because while the value fall and after a month were rise you earn because of patient and holding so that is why we are still holding due to continues falling because we know that it will rise again just like what happen last year.
if you think about it you have to hold it in red market conditions. but in fact, many holders are selling in red market conditions even though they experience a loss they are still selling I think they are selling because there is a need and fear the value will be lost. if all holds I am sure the price will rise even higher.