Find out which targeting method you should use in your B2C Christmas campaign!
Selecting and reaching the right audience is a crucial factor in digital marketing as the performance of your marketing campaigns depends on it considerably. So lets take a look at some of the most effective targeting methods available today.
Sociodemographic targeting readily available but not very precise
Sociodemographic targeting uses as the name implies socio-demographic aspects such as age, gender, occupation or income to deliver content, advertisements and other messages to the right target group...
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