There are many factors in selecting a right ICO:
Team
Timeline
Media and Community
Code Samples
Regulation
Distribution
Purpose
White Paper
Global Potential
Circulating Supply
If an ICO has all the above mentioned Points then you can invest in the ICO.
I came across ICO which not only looks promising but will also give you good returns. The ICO's Name is INCODIUM.
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By the way, what is your role in this incodium project as I've seen your post history that you are promoting this in several threads?
Even those items that you enumerated are present in a project, there's no guarantee that it will be the right project or have a good outcome.