I think that'd be awesome if they could get an ad for the Super Bowl. But think of the costs! It's so much for such a small amount of time but with that many people watching, it will be HUGE. I think they should go for it(if they still can), it's a gamble but will really get the name out there!

This has been beat to the ground since prior to last year's Super Bowl, hence going the route I'm taking via guerilla marketing.
How about one of those clever signs that says FOX (it's on FOX this year, right?) but the letters are part of some bitcoin message?
Future
bitcOin
eXplosion
Of course, something that makes any sort of sense.
I haven't forgotten about the FOX condition, and it WILL be incorporated into the physical banner alongside the image above (a couple posts).
Meanwhile, I just tweeted Richard Sherman the following:
https://twitter.com/Bitcoin100/status/426828654870421504Not so much seeking his approval, but to get his fan base excited about the prospects, with possibly bringing further awareness to Bitcoin.
~TMI
BTCITW