Well it is true. Both planning and execution are beeded for a business to be successful. If one fails the other fails also and the whole system collapsee. But then again there are success stories where they opened a pop up store because that is all they had and eventually grew to a international multi million dollar company.
You can't make money without taking risk. Bitcoin is the great plat for start business it can be risky too but we have to take chance in order to become success.