It's not a black and white issue, indeed there are certainly better ways in which you can invest in both ICOs and BTC. For example, invest in BTC then for the ICO, if the technical team looks committed to the project (Linked in etc profiles loudly showing their involvement in the project) and if the whole ICO looks very well organised like in MeVu ICO, then it probably means they are in the long haul.
Of course, you interested me in this project and I will definitely look at the information. But if we talk about investing in the ico company today, there is a very big risk in this, not only because of the large number of fraudsters in the companys ico market, but because of the external cryptocurrency market situation.