Partnerships in the project grow like mushrooms after rain. After the announcement of the Sidera partnership with @IBM, everyone wants to help the project develop. And this is understandable, everyone wants to be friends with success.
Besides Sidera have really interesting product. I think their smart watches will be indispensable in near future. And partnership with IBM is confirm this.
In the future, yes. When about 1/3 of the population of the Earth will use cryptocurrencies. But, at the initial stage they will be a convenient and fashionable accessory.