you can add that the audience in this market is also extensive: according to the same statistics, in the USA more than 60% of the population has played in the lottery since the age of 18. Just imagine: the Americans spend $ 50 billion annually on buying lottery tickets. At the same time, the business model of this area does not go on the Internet: this is the very traditional model where all funds go to the organizers. I would be glad if that changed.