Most newbs are just impatient.
They need to do a lot of reading and research before they get into ICO.
They buy any ICO and expect it to be the next bitcoin.
that is true is not only to see a project and say that it is useful at first sight, the idea is that you observe its products or services and consider if it is really useful for people.
Sometimes this may not be in the short term but maybe in the future when the adoption increases a lot of people will want to acquire tokeno at least that is my way of thinking.