I get the impression that every influential entity has plans of creating its own currency. There's even speculation of Facebook creating its own ICO.
Do you think that fractionalized ownership will be applied to everything? Are all assets going to be tradable?
All assets created cannot be traded and we have seen so many of them. So !any people are trying to look forward into bringing their works on blockchain, because they believe they will be able to make money through it. Some such as celebrities are also trying to use their influences to bring up their tokens.
Sometimes, some of them might lunch successfully and after some time, they begin to loose popularity.