Adding mobile gaming to the ethereum blockchain with mining inside the game is a challenging but doable task for the right team. This Ill hopefully build a massive following and attract users from both the gaming and crypto community.
Games on the blockchain are one of the most popular areas of development now. This is one of the easiest ways to attract people to the blockchain.
I think people are more interested in profits and not in new technologies. They see that this is promising direction and therefore interested in it.