GOeureka is aiming to provide a seamless web experience and perfect applications without the high commission structure currently used by OTA.
They will provide an affordable and efficient platform for hotels and consumers to connect directly and eliminate unfair OTA commissions, which in turn reduces the margins of hotels and increases in consumer prices.
Commission is the main thing in every business i think GOeureka is working to provide low cost structure to hotels so that they can adapt there web applications and there services. Might be the aim is to cover whole hotel industry and slowly and gradually all hotels will shift to this platform as they have a good vision and the team is also good.