Very selective, I mean it is my money and I am the one who has to make sure that I am putting it in something that is going to bring me profit in the future. So when I am investing in any ico I make sure that I am looking at every aspect of the ico. I try to avoid scam projects as much as I can, I look at the roadmaps, the creators of the coins and their website
It is becoming increasingly difficult to avoid fraudulent projects. A lot of scammers want easy money.

it becomes more difficult to raise money for projects, fraudsters are becoming more sophisticated and have a lot of costs for the organization, while in many cases do not pay back their costs. people are less likely to trust only words and are starting to wait for confirmation of of achievements.