Like most things in life there is not really a mystery about how to save money in the short or long term, what people lack is the discipline to do it, they see all that money they have saved doing nothing for them and then they imagine all the stuff they could buy with it, and if you add that the current generations do not seem to have any patience then it is not really surprising why no one saves anymore.
Yes, only few of them really save their profit. most of them want to spend it buying all the things they want. For me, maybe thinking or more ways how to save it can help us.