I don't feel sorry for anyone who bought bitcoins at $12k+. If they are so stupid to buy an asset that has gone up 20+ times in a year's time then they are gamblers not believers. If they are unable or unwilling to look at a price chart and apply common sense they get what they get. Bitcoin in general punishes gamblers and those that lack belief and rewards those who believe in what it is and what it does.
Dont be maybe there bought what they think it was cheap. No matter on that maybe they took long term investment on this and they are waiting for next halving and hopping to gain advantage on that. Have you think about this. Every time we have halving price goes to new ATH few month after that so maybe they did the good thing after all.