Native advertisement comes in diverse types of content and are placed in highly-relevant and natural placements that do not disturb the user experience flow. They are also targeted based on the public tastes and interests, encouraging users to voluntarily take action and consume advertised content. However, this method also carries many issues. With its maturation, many platforms have to label the native ads with words like “Ad” or “sponsor”. Plus, in the case of articles, the most commonly used form of native ads, the credibility is challenged. Even if the ad is sophisticated and primarily aims to inform, the promotional characteristic raises suspicions about its authenticity. Similarly, influencer marketing must also be executed with sincerity and genuineness while maintaining a strategic balance in execution to gain positive results.