They say that the goal of the project is to stimulate the transition of the gambling market to a non-profit model, but is it possible? If they talk about the gambling market.
Yes, it is quite possible, why not. This project is a direct proof that gambling can be not only a means of making profit for people.
And what else are gambling, if not a method of making a profit for the organizers of these games. That was all; all the lotteries and other gambling were aimed at making a profit for their organizers.