No many people are still not aware about bitcoin and cryptocurrencies because governments are keep banning it and stop peoples to separd the bitcoins that's the reason why bitcoin is falling and not increasing now days.
It is still a very new space and of course, we cannot simply expect that all of a sudden everyone in the world will just accept it or understand what it is all about. Right now, most governments are actually beginning to show some slight friendliness towards the space. We have known of Japan, most of the European countries, and some other countries across the globe that does not have any problem with the development of cryptocurrency as well as its adoption as an alternative currency and as time goes on, which is a gradual process, we will get to see more and more people coming to accept it.
Bitcoins works same as stock markets. More the people invest it more the market gives you profits. So yes popularity can effect the bitcoin market which fluctuate the price too but sad to say some government agents are trying to stop people to spread the bitcoins.
That is always the typical idea when it comes to growth of a space. It is actually being considered as the more digital form of the regular stock market we have all known, except that in this case, it is still new, a whole lot speculative, which I believe over time it would change anyway. This space is growing each and every day and will keep growing, so as time goes on, we will get to see more people somehow getting to feel its use and more people adopting it for real life usage. We may not be there yet, but I believe we will definitely get there.