For the first question, the social media is a vast platform for everything. It is too powerful and influencial. It can effect all the things like the cryptpcurrency. Social media effect the cryptocurrency by it influences the viewers to a positive or negative way of promoting the cryptocurrency. It might encourage people or not. It depends upon the ad of social media. As for the second, the cryptocurrency effect the social mesia by if it is the talked of town then people from social media would likely be make the cryptocurrency a huge topic then people will have an idea about it.