Points, miles and cryptocurrency: evolution of reward program

Since early 1920’s, the greatest part of the world has been living in a consumerist economic order. The idea behind this was and continues to be the reliance on the growing purchase of goods and services. As a result, companies have begun to look for new ways to attract and hold new customers.
In fact, ‘prototypes’ of future loyalty programs appeared so much earlier than just in the last century. Since ancient times, merchants were offering lower prices to their regular customers or giving them goods in advance of payment — if they didn’t have enough money at that time. So, loyalty has been valued for ages.

How far loyalty program evolution will go?🙈

Hacker Noon together with M2O project will give you an answer!