Remember, this whole thing about crypto is largely decentralized, thus, there is no single authoritative body in control of the crypto market. Although there are few centralized platforms among crypto, the market is largely influenced by the efforts and influence of the users of crypto. How well sellers and buyers treat the coins on the market affect the performance of the market.
I beleive no one can control or manipulate the market behavior no matter how rich or big a person is. Thoughts are 'whale investors' but in my opinion, it only influences the market but not totally controlling it. Cryptoindustry is just something which cannot be controlled especially when it comes on the market itself. Volatility is in nature amd people should be able to deal with it.