The platform is succeeding without the token. They are putting up ISO's from some of the biggest artists on the planet (Rihanna, Chris Brown, Drake, etc.).
This is the sad story for many ICO's. Easy ICO money grabbing, no obligations to coin holders.
most likely you are right and the token is not needed by anyone, the trading volume is $ 9 USD per day, one thing is unclear why the team created a token if the platform actually does not need them