It should be very popular app, isnt it? If there will be at least 5-7 manufacturers, it's possible to reach a couple millions users in the near future. Good luck Bonafi
Bonafi is already working with many manufacturers. Probably, new features and capabilities of Bonafi appear due to negotiations.
What new features are you talking about? Asset Tracking? Or embedded marketing tools?
It seems to me that Bonafi originally planned to do this, because using the blockchain it's quite easy to implement it