I think the team needs to promote the project on the various platform to spread the awareness of the project. Promotion is a key factor of attracting investors towards the project.
It is not the most important factor on the way to success. Sometimes even good advertizing doesn't save bad products. There has to be very good idea.
Well, it might be a great idea if they were advertise themselves in the website where you can get more audiences like in the social media in facebook, twitter.