Actually kamagames has no hype at all as it was not spreading over the social media that they have an ico much more if they. there are so many people who were interested in this kind of project especially we knew that it has been successful enough and nothing to prove as of this moment so they are more capable of having some more achievements in the near future.
i agree with you because if kamagames put a lot of effort to create an advertisement inside the game then the ICO is over much earlier as they have millions of users on the platform.
I think Kama is not interested in advertising that most ICO use today. They are known to millions of users and it is very cool!