The label is the first impression a product makes. It unconsciously produces either rejection or approval.  In connection with bite ball black bites, I have increasingly experienced the former.
Later enquiries resulted in "no trust". Of course, none of them has been more closely involved with the project. The first impression (label) was negative.
Alternative suggestions on the part of the customers were Litecoin and Monero.

A suitable label in connection with the possibility to get the currency (bites/black bites) directly in exchange for Fiat (=> BISQ) would surely please some customers very much.
Of course there has to be a market platform that accepts this currency.