Exactly, they should make their platform easy to look for those potential investors. Their platform is very interesting since it focuses on the the process of providing broad range of services which other existing project don't have. Hopefully they will be actively involved in seeking the best way to get the attention of the community.
I'm not pretty sure how they can look for each of the potential investors since the investors here are very anonymous and just investing to be harvested in the future once the ico ends.