The best way to reduce the loss is buying low, hoping that project goes on and reach the objective.
I think all token holders are not at a loss at all, considering the bearish attitude of crypto markets these days and the fact that no one is selling their eMTV tokens means demand is high. Maybe we could just wait for its further development and listing on a bigger exchange. Imho.
how can you say the token holder doesn't lose? at the time of ICO the price of MTV tokens was $ 1 USD and now the price of MTV tokens is 0,0001415 / range of $ 0.0287 USD. you can see it on IDEX exchange
My suggestion is to buy more in the dip and find a way out in the middle, hoping market restart again.