I guess beating Binance will be a difficult task, but firstly let's wait for beta launch, probably it will be more attractive for users.
they are already show their mvp and its look not good
So far this is a beta version, there will be changes in the future, just need to wait, the team will make improvements
When they will add pairs only BTC/USD is visible there anybody have inf about this. I test this demo version it need to get improve so that I also hope final version of this exchange will come with more user friendly features.