I am choosing to bookmark but not spend any more time on it for now. I am an average joe crypto lover and don't have the time or expertise to investigate or care about all of these features, checking into backgrounds, compare with other premined crap coins like ripple, nxt, or whatever.
If this coin has any potential at all, it will be worth investing in down the road as much as in the first week. I for one am choosing to be skeptical and not swayed by crypto founders, blockhain magic, or other wizardy.
Creating the platform with new features is one thing. Competing in the real world of hype, adoption, and social marketing with Bitcoin, Litecoin, and Dogecoin is a completely different beast. Especially, when every coin is based on ever changing software. The software is secondary to the marketing and socialization at this stage in the ballgame.
Ethereum isn't an altcoin; it's a platform. They have few competitors in this space. Many could benefit from integrating, collaborating or partnering with Ethereum. Where you could build a business to take bitcoin, building a business on top of it is difficult. With Ethereum, you'll be able to do this.