And why spend your money when you can collect them from other people and then if nothing happens just to shrug and say-sorry did not work.
My thoughts exactly.. but risk is the name of the game from both sides. Even getting to that point sometimes takes millions of dollars in personal investment on behalf of the developer. The only accurate way to gauge the success is by evaluating the whitepaper, figuring out what differentiates their product from something else and whether or not that means anything, and how they're going to implement.
In the end we're responsible for our own shortcomings and need to be master-assessors to be master-investors. The digital realm is currently the wild-west but it'll eventually become civilized and even become the new norm. There is however, only one gold rush.