When people watch such a drop in the market, they immediately panic, they went to the end of 2017 and all the time watched only growth and now it is very difficult for them.
The coin is not dropping that far, investing the money now could bring the price further up.
We need some whales or institutional inestors to do that, if me and you invest our $100 today, the price will not go up tomorrow. But we can continue using the technology - send money to each other using blockchain solutions, not Visa or Paypal; use blogs on blockchain (Viuly instead of Youtube and Steemit instead of Medium), etc.