In an attempt to reach a larger audience of potential participants to the crypto economy it is a nice initiative to see projects based on games where you can learn and earn crypto even if it is in small amounts. Steps like these only add to the growth of the crypto economy long term and as for this project it still seems to be relatively small I would guess it is starting out but hopefully it'll get some traction and we'll be able to see what they have to offer both new and old to crypto.