The runaway success of projects such as Pokémon Go underscores the public’s desire to engage with quality AR content as well as the willingness of business to adopt AR as a new kind of marketing platform. However, this demand remains pent up, as the public has little opportunity to access quality AR-focused content, let alone create their own AR experiences for their friends and peers. To address this, we will launch AR Social, an augmented reality focused social network that puts user in control of their AR experience. Users will have the ability to access AR applications, view, share and even create their own AR content using their smartphone. The platform uses GPS and spatial recognition technologies to provide a first class augmented reality experience, providing a unique way to view the world around us.