Going by the topic "what they won't tell you, how to earn even in the bearish market" it's not easy to earn in a bearish market because the prices are dropping. But with holding you might see out the bearish era that's if the coin survives it.
Well, that is why you should be picking a dropped knife instead of a dropping knife. You really have to understand some things at least when it comes to trading to be able to take advantage of a market trend, and it is not necessary that you have to know it all, just know some basics when it comes to investment, that will help you in making the right decisions.
A market that is going down will always at some point tend to switch back in trend, so the best thing is never to be in a haste, allow the market to develop, know that things can still go awry, plan ahead in case of all that, and when you at least know you are picking from historical bottom support, that even makes it an easy hold.