Using a blockchain tehcnology in crypto world is like a mandatory step for all those who are entering in crypto with their project. Not talking about only one project i saw so many times where ICO's owner using blockchain technology to increase the level of transparency. We all know that transparency is the first key of success for every business or ico. By the way technology of blockchain is really helpful to increase the business criteria.
Exactly having a transparency is the first key to success for every business or ICO, that is encoded by the blockchain technology, It can increase the flows the transparency in the project that leads the potential of the project that can be beneficial of the growth of the project. Basically, they are planning to revolutionize the ota's industry by using blockchain technology.
But i think that ota's will also do something to overcome this platform as they are in travel industry for long time if ota's will do something like this or provide something better than this platform than it will become difficult for this platform to stay in the market.