I would say that there are two main things you should consider when thinking through a marketing campaign. These are clear communication and the exposure of the main idea of the project. That is why hiring a random marketer online wont work. It has to be a professional in specifically ICO marketing as it has too many peculiarities. Besides, make sure this person has a great track record since they will be taking care of the success of your token sale.
There are many marketing tools that provide sufficient exposure. These include:
...
Marketing has become one of today's most important topics. And not just for crypto coins and projects. The importance of marketing in every field has increased. Because the current economic system is built on the increase of sales all the time. That's why it's called the consumption age.
In this sense, Cryptocurrencies often use these marketing operations to sell the future promises of the project. You have written almost all the equipment used for promotion and marketing.