They’ll have to start somewhere, which they had with discord and then here on bitcointalk. I could accept that. It’s a difficult job having to build your social handles for campaign on a project. I have seen some project do this with interested persons using airdrop campaign and bounties too. They would get the expected results with this. Hopefully they are successful with that. Also, there are some exiting bounty projects that help out with campaign  although at a percentage fee but they are effective.