Mobile advertising has rapidly become the most popular channel for digital advertising budgets.
Digital mobile spending has now surpassed TV ad spending, making it the single largest destination for adverting dollars in the world, and the trend is expected to continue.

But with the high level of competition and huge supply of commercial offerings, users have become weary of traditional advertising leading to the general consensus that new ideas are needed to engage the public effectively.

AR provides a new and authentic way of engaging with people and spreading campaign messages, be they commercial or social. Campaign images, animations and information are now free to leave the confined surroundings of an Internet page, and literally take form in the real world. Through
the freely available technology now embedded in the vast majority of the world’s smartphones, augmented reality represents the next huge opportunity for marketing and campaign managers.