The AR Map links directly to the social network and to the advertising solution. Users of AR Social can take part in a project to map their location simply by scanning the area around them with their smartphone camera. The requirement is only that they have a front facing camera in order to capture a set of data points that will be generated. The technology is similar in nature to 3D scanning, a field which already has a well-developed and widespread set of algorithms that can provide the accuracy required to delivery an immersive AR experience. The resulting data set is a 3D point cloud, tagged to a physical location determined by the GPS, and by additional information such as check-in status and locations known to us.