I feel like the bull run ain't gonna happen until Q1 2019, loads of cool projects coming out then that could rejuvenate a bit of faith. Plutus is launching their crypto debit card that lets you pay at any NFC enabled store globally with Bitcoin, uses the existing VISA infrastructures so you don't have to wait for merchant adoption. Feel like those sort of projects that can be used by the masses will bring in a whole new wave of crypto adopters.