Price during the ICO period is 1 KStarCoin per $0.05. Yes, KStarCoin is Ethereum ERC20 based token, which will be integrated into the KStarLive platform. We believe that Ethereum's smart contract technology will allow us to disrupt, innovate and build upon an existing user base of 8MM followers and build contracts amongst the different parties and combat against issues like ticket scalping, fake celebrities and new ways to purchase Korean made products.