All of these factors that they were talking are the important and basics such as the team, WP, essence of their tokens, could it be useful in the long run etc... you should read all of these OP and list everything so you will have a lot of information and preferences in the future. Most of these who doesn't fit in the category are always a shitcoin.
For easy checking too is if there is a product. Most of the time there are coins that are too good in hype and forgets the product development.