Projects are doing crazy things in order to get more and more investments. Even reaching softcap has become a great success these days and projects need to do lots of hard work to show MVP are at least the detailed plan to even create a small community.
Unfortunately, we are in a bear market for so long. And most people in crypto already made a lot of loss with current tokens they hold and they are stuck with most of them and can't invest any new ico. This is killing current icos and the only place they can get funds are private investments. And it is harder to convince these guys.
the market won't always be this way and it may change by the time EHF starts the ICO.