under such conditions, the maximum number of participants should be interested in the token. Are there any events to promote it during the ICO? I suppose that there are a lot of factors due to which the token will grow both in terms of interest in it, and in terms of cost price.
of course, because tokens must go to the exchange. There are so-called growth drivers that contribute to an increase in value. You can find them in white paper. By the way, the lottery itself also provides for some actions that affect the growth of tokens.