There are many things most likely to consider whenever you're investing money in crypto..
These are:
1. Volatility of the Market.
2. They don't have the knowledge about crypto.
3. Negative news that they see or hear in social media/TV Media.
4. They were scammed and afraid to invest again.
5. Threats of hackers in the internet.
But users can also protect their computer from hackers by using:
1. Virtual Private Network for Internet Protocol
2. MetaMask Wallet
3. Not saving any private keys in your PC.
G
For those who have been in the space for quite some time and have been investing into crypto, will not have issues when it comes to investing into ICO, because they have had lots of exposure.