Augmented reality (AR) is the integration of digital information with the users environment in real time. Unlike virtual reality (VR), which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.
Marketing based on this technology will bring much more benefits than all the currently known methods of promotion.
It really is. Vivid images of augmented reality excite the imagination and are remembered much better than the picture on the banner, which is far from everyone will look.