And this is where they are going wrong. First of all, bitcoin is not the safest option to invest your hard money on. At least if you are thinking of short term investment. The price fluctuation is very high and the price might skyrocket or get dumped without any prior notice. And they are using bitcoin just to make profit. They will cash out and go back to fiat once their profit goal is reached. So this means that they have not adopted it usage, they are just using it as a form of asset storage.