This is really good, I have encounter one of it. I think in this way, fraudsters and cheater will have hard time faking the KYC since this will be done live, some people says its waste of time but nope, if they have process to do it doing this live will be more faster than doing kyc document.
Well there are some people who are not comfortable of seeing strangers on video call, so for me I prefer a documented kyc rather that a video call, I just dont feel talking and live video calling to someone I dont know.