this is my own opinion but it may help others.
I have found that all the ICOs i have invested in have launched at almost the ICO price but in a few days dipped below the ICO prices by half or 5X for some.
With this i have discovered its better not to invest in an ICO but wait for the launch and the DIP to buy it at the corrected prices made by market forces.
Its just too hard to tell the real or recommended value of a token in an ICO these days.
Hope this helps to the new investors thinking of ICOs
Sometimes, it might be hard to truly tell that a coin is done with the dip. I do not just assume a coin has dipped, even if it is blinking red. I would rather go and invest into a coin with good potential, by making some research. I would watch to know the price at which it is stable and invest into it. This will give you rest of mind than just invest into a shit coin and assume it will still pump.
This is all well and good. But the fact is that there is no point in investing money in the ICO. It is much easier to choose projects of interest and monitor the price to better not get a bit more than to get into